Consumer behavior : a European perspective

Consumer BehaviourThird European Enhanced Media EditionNew and exclusive to this Enhanced Media Edition:Interactive e-study guide full of animated exercises adds colourful depth to each topic – great for revision Quick tests throughout each chapter to enhance and test your knowledge Find out what kind of consumer you are by taking self-assessment quizzes.Follow these three steps to get the most out of this Enhanced Media Edition:Visit the Consumer Behaviour companion website at www.pearsoned.co.uk/solomon Register your own personal account using the access code supplied with this copy of the Enhanced Media Edition Access valuable learning resources to help you pass your course: – Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses- Enhance your revision with the interactive e-study guide- Use the online Glossary and Flashcards to check and test your understanding of the key terms- And much more!