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Management and business research

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Artikelnr: SK0141779-SE20260527-101422 Kategori: Etikett:

Beskrivning

Om boken

Now in its Fifth Edition, this much-loved text offers theoretical and philosophical depth as well as insights into practice. The text covers the entire research process in an accessible way and provides critical, thoughtful treatment of important issues like ethics and politics, making it an invaluable companion for any business and management studentNew to the Fifth Edition:Expanded to include examples from across business and management including Marketing, International Business and PsychologyUp-to-date, international examples and cases from a range of countriesIntroductory chapter looks at writing proposals in detailChapter on the literature review now includes how to critically reviewMove towards new technologies and social media including discussion of wikis and cloud sourcingImproved structure and flow, with three chapters on qualitative methods and three on quantitative methodsAdditional practical exercises which are linked to key research tasks throughoutThe companion website (https://edge.sagepub.com/easterbysmith) offers a wealth of resources for both lecturers and students including, for lecturers, an instructor’s manual and PowerPoint slides and, for students, author podcasts, journal articles, web links, MCQs, datasets and a glossary.

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Mer om Management and business research (2015)

2015 släpptes boken Management and business research skriven av Mark Easterby-Smith. Det är den 5e upplagan av kursboken. Den är skriven på engelska och består av 400 sidor. Förlaget bakom boken är SAGE.

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Harvard

Easterby-Smith, M. (2015). Management and business research. 5:e uppl. SAGE.