Beskrivning
Beskrivning
This book provides an illuminating analysis of Internally Generated Goodwill from a strategic point of view.The authorlauncheshis strategic analysis from a foundational understanding of Internally Generated Goodwill as determined largely in relationship to intangible resources and competitive differentials. Arguing that intangible resources are at the origin of competitive differential–and accordingly at the origin of the achievement of economic profit–the author showshow Internally Generated Goodwill can be considered as the economic expression of competitive differentials and, therefore, as the expression of the greater firm’s value that originates from those differentials. In addition to offeringthis innovative theoretical framework, the author develops a variety ofpractical tools forgeneratingvalue estimates and value breakdowns of IIG.The masterful analysis provided herefocuses ondeveloping methodsforidentifying the elements that compose IIG and onachieving an accurate estimate of its value, ultimatelyseeking to evaluate the limitations and advantages of the existing variety of approaches to analyzing the constituent parts of IIG and to deviseaccountingpracticesthat will help academics and professionals alike to obtain more significant and lucid results.
