Beskrivning
Beskrivning
- LEADERSHIP AND MANAGEMENT
- STRATEGY
- BUSINESS TRANSFORMATION
Why do we need a new book on strategy?The pace of change is increasing, and strategic management is not keeping up. More than one in four (28%) strategic initiatives fail to meet their original goals and business intent[1], with insufficient agility identified as one of the top three barriers to successful strategy implementation[2].The square peg of traditional strategy — vision, mission and blue-sky exercises; the separation of strategy from “implementation” — no longer fits the round hole of increasingly dynamic markets. It is time for a new approach.How is Agile Strategy different?Agile Strategy distinguishes itself from other strategy and agile books currently available in that it is:
- Designed for large organisations: Much of the writing on agile techniques addresses start-ups or small and medium-sized enterprises (SMEs), which operate under very different constraints and freedoms. Agile Strategy is written for large organisations who want to be more agile.
- Commercially-led: The approach is not a lightly airbrushed business rewrite of agile software development practices, but rather a fundamental rethinking of commercial and operational business practices.
- Practical: It is anchored in innovative and robust concepts but designed as a practical “how-to” guide: a book for practitioners, written by a practitioner.
- Results-focused: Whilst addressing a broad range of organisational topics, the book is grounded in the definition and delivery of measurable business benefits.
Why should I read it?Agile Strategy offers four key benefits to its readers:
I hope you not only enjoy reading about this innovative new approach, but also go on to realise the full potential of your organisation by implementing it. Good luck!Ralph Fernando[1] Project Management Institute (2017) Pulse of the Profession[2] The Economist Intelligence Unit (2017) Closing the Gap: Designing and Delivering a Strategy that Works"
