Seven layers of social media analytics : mining business insights from social media text, action, networks, hyperlinks, apps, search engine and location data

Alert: A more comprehensive edition of this book is now available : https: //www.amazon.com/Creating-Value-Social-Media-Analytics/dp/1977543979 The book offers concepts, tools, tutorials, and case studies that business managers need to extract and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engines, and location layers. Social media analytics is about converting unstructured social media data into meaningful business insights. By the end of this book, you will have mastered the concepts, techniques, and tools used to extract business insights from social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make good business decisions. The book is non-technical in nature best suited for business managers, owners, consultants, students, and professors, etc. Here is how the book is structured:Chapter 1: The Seven Layers of Social Media AnalyticsChapter 2: Understanding Social MediaChapter 3: Social Media Text AnalyticsChapter 4: Social Media Network AnalyticsChapter 5: Social Media Actions AnalyticsChapter 6: Social Media Apps AnalyticsChapter 7: Social Media Hyperlinks AnalyticsChapter 8: Social Media Location AnalyticsChapter 9: Social Media Search Engine AnalyticsChapter 10: Aligning Social Media Analytics with Business GoalsThe book also comes with a companion site (http: //7layersanalytics.com/) which offers Updated Tutorials, Power-Point Slide, Case Studies, Sample Data, and Syllabus.